Kiruba announces BarCampChennai. Check out the Wiki on BarCampChennai for all details.
“BarCamp is an ad-hoc unconference
born from the desire for people to share and learn in an open
environment. It is an intense event with discussions, demos and
interaction. The two day BarCampChennai focusses on Web 2.0 and Next Generation Internet. It takes place on April 8th and 9th (Saturday and Sunday). It’s an open, welcoming, once-a-year event for geeks to camp out for a couple days with wifi and smash their brains together.”
This time I am going 
. I thought I’d bring in a slightly non-geeky perspective and engage in a conversation around how you can build Brand 2.0 on the web. Will share my presentation here when done. Initial thoughts as a starting point for a conversation …
How
does a world of rapidly evolving social media affect your
organization’s brand strategies and values? Organizations large and
small, public and private - continue to extrapolate this year’s brand
plan and fail to recognize and adapt quickly enough to market changes
impacting future strategy. Brand strategy tools must be rethought. From
blogs to podcasting - social networking sites to Google Adsense -
participation, economics and structure of media and communication is
being reinvented.
The brand no longer lives with consumers and marketers alone. In the
experience economy the Brand is the nexus of a new connectivity between
employee and customer, organization and stakeholders, evangelists and
community. There is a third space that is evolving - the social web. It
is changing how we ‘consume’ brands and promises.
Tags :
For Technorati - BarCampChennai, web 2.0
For Flickr - BarCampChennai
For del.icio.us - BarCampChennai
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