Social Networking and Web 2.0

Google has announced a major update that will affect the ranking of web pages in Google’s index. In contrast to the usual algorithm updates, this update will be much bigger because it changes the way Google works behind the scenes.

Online press releases have become a popular because some webmasters think that they can increase the Search Engine rankings of their web sites with them. Do online press releases really help your search engine rankings? How can you benefit from these services?

A new study that was recently published in the journal “Behaviour and Information Technology” shows how important it is to make a good first impression with your web site.

Google recently released an official explanation of how they rank results their newsletter for Librarians. In this document, Google engineer Matt Cutts explains how Google decides what result goes at the top of the list. Here are the most important facts from the document.

Within the SEO realm, there are a number of high-profile “Reciprocal link short sellers”. Many of the most vocal have been doing it for several years, using their “expert” status and industry influence to disparage the practice of reciprocal linking, calling it ineffective, immoral, and worse.